The 7 Deadly Sins of a Coach

The 7 Deadly Sins of a Coach

There are seven deadly sins that coaches cannot afford to commit. These are the things that are not acceptable. The less you commit these “sins,” the better a coach you’ll be.

Making Calls

Make sure your phone is off or on silent, and keep it away from the main exercise floor. Tuck it away in a drawer during sessions so you’re not tempted to use it.

Texting and Posting

Always try to connect with your clients, whether it’s during or between session times. Ask them about their weekend, or how their life is going, or how their results are progressing. Building a relationship is more important than distracting yourself with your phone.

Hiding in the Office/Lobby

Instead, you want to connect with your clients. Rather than sitting down or resting, get up, stay active, and talk to your clients.


Your sessions are not times to eat or snack. Make sure you do that when your session schedule is finished for the day.


This just gives off the impression that you’re tired, or that you don’t have any energy, or that you’re lazy. Again, get up, move around, and show them that you have plenty left in the tank. That way, you pump up your clients so they can crush their workout.

Having Low Energy

Things will happen in your personal life. There will be days you feel fatigued and don’t have the energy you normally would. Check that at the front door and deliver high energy anyways, because that’s what your clients expect of you.

Being Late

Arrive 15-30 minutes before the session begins, and get ready to deliver a high-energy session. If you’re not on time yourself, how can you expect your clients to be there on time and give it their all?

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