Session 6 – Resources & Effective Strategies

• Access more resources on FBBC University, FitPro, and the FBF Facebook group.
• Use gender-specific marketing to target men and women separately.
• Your ads should not feature people who remind your audience of their age.
• Mature fitness ads need to be simple and tell them exactly what to do.
• A referral-dependent business without marketing is out of your control.

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