Session 6 – Resources & Effective Strategies

  • Access more resources on FBBC University, FitPro, and the FBF Facebook group.
  • Use gender-specific marketing to target men and women separately.
  • Your ads should not feature people who remind your audience of their age.
  • Mature fitness ads need to be simple and tell them exactly what to do.
  • A referral-dependent business without marketing is out of your control.

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