Session 2 – Capturing the Hearts, Minds, and Business of the Mature Consumer – Part 2

• Grandparents want to share experiences and values with their grandchildren.
• Mature couples want to stay fit together, but still have individual needs and interests.
• Some mature adults want to feel challenged without risking injury.
• Many older adults need fitness to cope with existing health conditions.
• Marketing question to ask yourself: “What businesses are my clients loyal to?”

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