Session 1 – Capturing the Hearts, Minds, and Business of the Mature Consumer – Part 1

• Mature adults are healthier than ever before, yet are ignored when it comes to fitness.
• The mature market doesn’t want fitness, but what fitness can give them.
• Baby Boomers don’t respond well to marketing that reminds them of their limitations.
• Mature fitness should address what mature adults value most.
• Fit Body Forever targets local Baby Boomers who are educated and affluent.

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