As a nutrition coach, you will help an infinite amount of people create clarity around one of the most difficult subjects they will face – “how to eat for any specific goal.” And in doing so, you will provide them with freedom – freedom to pursue their goals, and freedom to find their best selves.
Please note, that upon completion of this certification, you will have earned the title of Nutrition Coaching Specialist, level 1. This is not another certification predicated on simply providing food prescriptions or meal plans. Instead, we look to encompass how to truly work with individuals – adding real value to people in whatever their pursuits may be.
Application always has been and continues to be the missing link, and what you are about to learn will help you fill this gap.
So once again, congratulations on taking the first step, and enjoy what is to come!
Current State of Nutrition
More than two-thirds of our country’s adults are considered to be overweight, with one-third of our population considered obese. Even worse, 1 in 20 individuals will have extreme obesity.
But it doesn’t just stop there. About one-third of children and adolescents ages 6-19 are considered to be overweight with more than 1 in 6 of them considered to be obese.
We could keep going and discuss the rapidly rising percentage of our society that is diabetic, or prediabetic – but I think you get the point.
There is an issue and it needs to be fixed.
Our society has become one of convenience, leading to an all time high consumption of processed foods that contain no real nutritional value and only exacerbate the problems listed above.
In fact, this is exactly how the current eating patterns of Americans were defined by our government:
“About three-fourths of the population has an eating pattern that is low in vegetables, fruit, dairy, and oils.”
“Most Americans exceed the recommendations for added sugars, saturated fats, and sodium. ”
Nutrition, as it sits today, has never been more important!
The Role of a Nutrition COACH
You will notice throughout this certification that the word “coach” is emphasized in capital letters. It is our firm belief that coaching is what bridges the gap from knowledge to personal application and implementation.
If you were to take a moment right now and enter any nutritional topic into a google search, you would get millions of hits. Some of the results would be valid, and others not so valid, but how is a consumer to know what is right? Prior to this course how were you supposed to know what was right?
The truth is that almost every application has a certain degree of validity…FOR THE RIGHT PERSON.
And this is where being a coach matters most – helping individuals decipher the madness, and finding what is right for them.
Nutritional protocols should be viewed like tools in a toolbox. Obviously you wouldn’t pull out just one tool for any “fix it” type job, and you shouldn’t be prepared with just one method to solve every nutritional issue that comes your way.
In fact, it is the singular approach method that has caused several of our society’s current issues that exist today.
As a coach, you have two jobs:
- Understand the current nutritional status of your client and help them make the necessary changes to move them towards their goals.
- Get to know your client and ensure that the protocols you are providing align with their lifestyle and can be sustained.
Results are great, but temporary results mean nothing. Your clients deserve to achieve their goals and keep those results – never be short sighted.